Bloom Ads Blog

Are you including holidays in your media plan?  You should!  It’s important to create advertising content that is relevant and engaging to potential customers.  With Halloween right around the corner, it’s time to re-direct your advertising focus on the holiday — especially if your business caters to parents or children!  If you haven’t started planning

Looking to get your message heard?  TV advertising is one of the best ways to reach a wide audience!  Paid television advertisements have been around since the 1940s, and it comes as no surprise that they are one of the best ways to catch your audience’s attention. In a world where we are constantly presented

Does your brand have a voice?  It should.  A voice is a way for you to convey to your audience who you are as a business and how you want to be perceived.  By creating a distinct, recognizable voice, you can differentiate yourself from the crowd. Why is brand voice so important? It Keeps Things

When working to create a marketing plan that properly reflects your brand, you want to make sure that your message is consistent across all platforms. From your banner ads to your display ads to your social media campaign, you want to create a performance driven campaign that provides your audience with a unified view of

When used correctly, Twitter can be a multi-faceted aspect of your digital marketing campaign.  In addition to staying in contact with your customer base and improving brand awareness, your Twitter account can be optimized to improve your ranking in Google.  Here are a few tips to help you optimize your brand’s Twitter page. SEO Tips

Social media is heavily integrated into our everyday lives.  We use it to stay in touch with friends and relatives, stay updated on current events and follow the businesses that interest us.  It provides an easy way for us to become directly involved in ways we we have never been able to before. What does

New to digital advertising? SEM, also known as search engine marketing, is one of the best ways to promote your business online. It increases your visibility in search results and can even help drive traffic to your website. While SEM can be an important part of your digital advertising strategy, many business owners don’t fully

The digital age has changed the way that businesses market to potential clients.  With all of the information that we are presented with on a daily basis, out of box thinking is the best way to stand out from the crowd.  If it has been a while since you’ve updated your media plan, it might

As a business owner, you want to get the most out of your marketing strategy.  That’s why we utilize media buying to optimize your campaign to achieve the greatest ROI. How does Media Buying Work? A strategy is created.  With a detailed strategy in place, we do everything we can to ensure marketing success. Your media