With so many factors that go into crafting a successful marketing plan, finding the right ones to include can prove challenging, especially if you’re new to media planning. Media planning strategies need to be cohesive, well thought out, and crafted with specific goals in mind.
While every brand and every goal is different, we have a few go-to media planning strategies that we always keep in our arsenal. Here are a few media planning strategies you’ll want to include in your business’ marketing plan, too.
The Five Best Media Planning Strategies:
Get To Know Your Audience
Who your audience is should be step one of any brand’s media planning strategies checklist.
- Who is your target audience?
- What consumers are interested in your brand?
- What type of audience are you looking to attract?
Getting to know the wants, needs and interests of your audience will help you create an advertising strategy that doesn’t just appeal to them, but provides them with valuable information, a useful product or a beneficial service. You need to ensure that your message is targeting the right target audience that will lead to conversion.
Get Your Message Across
What message are you looking to convey through your marketing strategy? You need to determine if you are looking to drive sales, improve brand awareness or promote a new product or service. Once you have determined your message and how you’ll get it in front of your target audience, you can lay the groundwork for any media planning strategies you’ll be implementing.
Optimize Your Mix
Variety is the spice of life – and of the best media planning strategies. Depending on your audience and message, different forms of advertising may work best for you. You will need to determine whether you want to advertise your message digitally, through radio advertisements, on television, with print advertisements, etc.
Look At Your Analytics
Reports and analytics are essential to any media plan. You need to have a thorough understanding of what is and is not working for your brand so that you can create a strategy that is always improving. There are dozens of tools out there that you can use to track and monitor your
Don’t Be Afraid of Change
The media strategy that you want to use for your brand might not be what is working best. Don’t be afraid to change your advertising strategy to create something more effective.
Looking to create the perfect media plan for your business? Our professionals are here to help! Visit our website to learn more about the media planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.
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