The LG Corporation is the fourth largest family-run conglomerate in South Korea. Founded by Koo In-hwoi in 1947, LG is now an international household name. Producing everything from electronics to chemicals and household appliances, it houses 30 subsidiaries. One of those subsidiaries, LG Display, was ready to make a name for itself in the living […]
What started as a simple stand selling fresh fruit in 1940s San Diego, CA, expanded into a few open-air markets. Fast-forward to 1969, and the sons of Henry Boney, the man behind those fruit stands, endeavored to expand even more, transforming into Boney’s Market. The growth only continued from there until, in 2002, the Sprouts […]
Maintaining a strong presence within markets in California, Nevada, Texas, and Arizona, the 99 Cents Only Store was founded in Los Angeles almost 42 years ago. The chain, initially selling items priced no higher than an affordable 99¢, ranging from closeout branded items to fresh food, saw major success following its inception in the early […]
Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any growth strategy. Customer loyalty data can provide insight into your products and services, customer support, marketing, and more. It’s valuable for direct-to-consumer businesses (B2C) as […]
Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance. In this blog, we’ll explore some of the most often-missed aspects of digital advertising. Understanding Your Media Strategy Mastering your […]
Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses get wrapped up in engagement metrics, also known as vanity metrics. Using data collected from […]
As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging content to their audiences the most often. It’s a crucial way for brands to keep ahead of the curve, and to meet their customer’s expectations […]
Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of ad copy, add in negatives, and let it run free. With more competition comes the need for a more complicated media planning and buying system, […]
Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting remains such a massive industry, with around 3 million podcasts available, coming from all over the world and touching on various topics, interests, niches, and demographics. Unlike radio, […]
You know all about brand voice and brand identity. It doesn’t take a marketing or advertising expert to know that having a robust and well-known brand identity is crucial to driving sales, expanding reach, and overall letting a business grow and flourish. After all, customers trust what they know and like; that foundation is built […]
