If you write, record, or host a podcast, then you’re probably aware of how massive this growing market already is. There are more than 464 million podcast listeners globally, which is predicted to surpass 504 million by the end of 2024. Podcasting is a 23.56 billion dollar industry, and in the US alone, 78% of […]
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Return On Ad Spend And You: Ensuring Your Online Advertising Is Efficient
Advertising is important. No matter what industry you’re in, advertising is probably a common component of an effective marketing strategy. The truth is, though, that if advertising isn’t effective, it can be more harmful to the company’s bottom line than helpful. To keep an eye on the effectiveness of ad campaigns on the company’s bottom […]
The Anatomy Of A Great Radio Advertising Marketing Strategy
Radio advertising may seem like a relic from a bygone era. Do not be fooled; today, a radio commercial can still stand out if it’s expertly crafted and cleverly executed. When those ads stand out, they’ll come back with solid returns. Your business has plenty of reasons to run radio ads, but how should you […]
Cluster Marketing vs. Segmentation: What’s the Difference?
Did you know that 63% of marketers say their biggest marketing challenge is driving traffic and generating leads? Figuring out which type of marketing is right for your business can be confusing. There are a lot of different types of techniques, and it can be hard to know which one is right for you. In […]
What Marketing Analytics Consulting Can Do for You
Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. One of the best things you can do to ensure the longevity of your business is to work with a professional consultant. This […]
Is Mobile Game Advertising Right For You?
Did you know that the gaming market is expected to reach $435 billion in value by the year 2028? And this isn’t limited to console gaming, either. The widespread availability of smartphones means that mobile gaming is the market segment that’s expected to grow the most. If you’ve ever played mobile games, you know that […]
Brand Response Marketing: What You Need to Know
Brand response, direct marketing, brand advertising, huh? Many business owners are confused about what exactly brand response marketing is, and with good reason – it’s really confusing! Especially if your brand is just starting out or you haven’t tried a new type of marketing in a while. Any type of marketing takes time, effort, and […]
What is Convergence Marketing?
Is there a marketing method or technique that can guarantee success? As marketers, we’ve all wondered this. While selling products or services, one has to overcome several obstacles like the generational gap, geographic differences, technological barriers and much more. Thus, it can be hard to answer that. However, there are some strategies that have been […]
The Paid Media KPIs You Should Be Tracking
Paid media advertising can elevate your business and deliver excellent returns on your investment. It also has many other advantages, including: Increasing new customer leads and sales Broadening brand awareness Having capacity for more focused targeting Delivering insightful customer data Accessing users that might not be easy to reach otherwise However, it can also be […]
Which Social Media Platform is Right for Your Campaign Goals?
Social media platforms dominate the world of social and professional networking and they are also an essential tool for businesses in virtually every vertical. The sheer number of users, the amount of time they spend on the platforms, and the analytics tools and ad creation options provided to businesses mean that nearly every nascent marketing […]