Content Marketing Trends to Look Out For

As you prepare for 2016, it is the perfect time to fine tune your marketing strategy. Continue with what proved successful, discontinue what did not produce an ROI and incorporate current trends. Here are a few content marketing trends you’ll want to keep in mind as you develop your new media plan.

Content Marketing Trends:

  • Create Valuable and Quality Content – Marketing is more than just promoting and advertising your services and products. At the rate technology is advancing, and the amount of information we have access to every day, potential customers want the information that they receive to be valuable. By providing your customers with information that interests or educates them, you can gain trust and keep them coming back to your brand.
  • Develop New Videos – Video campaigns are an essential part of any marketing plan. Whether you are advertising on TV or your focus is on digital, you need to create videos that catch your viewer’s eye. Utilize content that tells a story to make it easier for consumers to remember your brand.
  • Understand the Importance of SEO – Google rewards businesses who create valuable content. The more high-quality traffic that your page gets, the better your page will rank on a Google search engine results page. It’s important to create meaningful content for high SEO rankings.
  • Focus on Mobile Marketing – There are 3.65 billion unique mobile users throughout the world. In order to reach this audience, your website must be responsive. Creating content that is easy to navigate through on a mobile device will make it easier for consumers to interact with your brand.

Take a look at this Forbes magazine article to learn more about the latest content marketing trends and give our digital advertising agency a call for more information on what you can do to stay ahead of the curve. Call 818-703-0218 to speak with a digital marketing expert directly or visit our website for more information.

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