Halloween isn’t even here yet, but brands are already prepping for the biggest shopping day of the year. Black Friday has become a very important day for brands – and planning is crucial for success! Here are a few ways that your business can take advantage and boost revenue this year.
Black Friday Strategies:
- Optimize Your Website – You want to make sure that it’s easy for people to find your website in search engines. When it’s easier for people to find you, they’re more likely to click and engage with your brand! Be sure to include the “Black Friday” keyword in your advertising strategy.
- Email Marketing – Email marketing campaigns are effective – especially for loyal and repeat customers! Emails are a great way to reach an audience already looking for holiday discounts.
- Create Facebook Ads – More people will be surfing the web Thanksgiving weekend. Grab their attention with Facebook Ads that advertise special holiday discounts.
- Don’t Forget About Print Ads – Digital and mobile advertisements are important, but don’t forget about print ads! Many consumers will be flipping through magazines and newspapers to get the best Black Friday deals.
If you have any questions about how to create the perfect Black Friday media plan for your business needs, do not hesitate to contact our office. We are here to help you with all of your advertising needs this holiday season.
Visit our website to learn more about the different services we offer. You can also give us a call directly at 818-703-0218 to speak with a media buying and planning expert today.
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