Here’s The 2018 Media Trends to Watch Out For

When it comes to marketing, you’ll want to stay ahead of the trends. By knowing what the future holds and how to market for it, you’ll be able to engage your audience while keeping a desirable ROI. So as we start the new year, here are some top trends that will take front and center in 2018:

The Importance of Customer Experience

One of the best ways to increase sales is by providing the best customer experience possible. It builds loyal consumers by starting from the first point of contact. With digital marketing growing, providing the best customer experience is easier than ever. Online reviews, analytics, and social media platforms all allow you to see what your high and low points are. The more you make use of them, the better your customer rating will be.

Focusing on Generation Z

The new generation of shoppers are here and you’ll want to target them early. For years the primary focus of marketing has been millennials, but with generation Z entering the job force, marketing is going to have to shift gears to include both generations. With different loyalty and shopping habits, we will see fast and easy to use websites and overall improved customer experience.

More Personal Marketing

With the rise of video, onsite and event marketing is on the rise. If consumers are looking for that intimate tie to a brand, behind the scenes videos and photos are key. Now with the ease of live video, you will see more and more onsite events than ever before!

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