Did you know that summer is the most popular season for home buying? As consumer habits shift for the season, more and more people will be on the lookout for real estate listings, interior design tips and home improvement videos. This house hunting trend provides businesses with a unique marketing opportunity.
How will house hunting season affect your marketing strategy?
Optimize for Mobile –
House hunters are using mobile phones to search more than ever before. Searches related to buying a home are up 19% since last year. Make sure that your website and graphics are optimized for mobile.
Find Your Niche-
What can your brand offer the home buying market? Think out of the box! New homeowners need to search for information on loans, home improvement costs, interior design trends, plumbing upgrades, and more.
Be Informative –
The home buying process takes time. Many people spend months researching before making a final decision. In fact, about 50% of people begin their formal home search 6-12 months in advance. Think about how your brand can provide consumers with the information they are looking for during this process. When they do come back to make their final decision, they’ll remember your brand as the go-to for reliable information.
Consider Demographics –
Millennials are finally in the market to buy. Millennial real estate web usage grew 30% over the last few years. Consider your target audience and how you can appeal to this new demographic in your marketing strategy.
Looking to create a marketing strategy for your brand? The experts at Bloom Ads are here to help you every step of the way. Visit our website or give us a call at 818-703-0218 to learn more about our media planning and buying services.
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