When we think of sponsorships, we often think of large corporations contributing to a cause. Whether it’s a sporting event, concert, or local street fair, sponsorship opportunities are everywhere. However, just because you might not have a large donation fund, doesn’t mean you can’t participate and reap the benefits.
If you’re a small business, you have to really think carefully about where (and what) you want to invest. To get fully involved in a sponsorship that will help you win over clients, you’ll want to consider these three things.
Trade Your Time For Marketing
Not all sponsorships require a large donation. There are plenty of opportunities in which you can roll up your sleeves and help out while still promoting your brand. Any kind of pro bono work you do can award you positive brand awareness without killing your budget — it will just take a little bit of your time.
Make Sure It’s Worth Your Investment
If you do hope to donate money, make sure it’s a cause you really feel passionate about and can gain some new consumers from. Though the more you pay, the more your name will be associated with the brand, any donation counts. The lower your budget, the more you’ll want to look for a more localized charity that can really get your brand name out there where it counts.
Donate What You Wish
Money isn’t the only option — why not give away gift certificates or products for an auction or local event? These little giveaways will give new consumers the opportunity to try your product while exposing them to your name.
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