How Summer Travel Affects Your Media Planning Strategy

Summer is a season full of trips to the beach, family vacations and tropical getaways. Does your media plan reflect these seasonal consumer habits? Here are a few things you’ll want to keep in mind as you work to create the perfect strategy for your business.

Summer Media Planning Tips:

  • Know Your AudienceWho are you looking to target with your content marketing and advertisements?  Craft your marketing strategy around who your audience is and what they will be doing this summer.  For example, if your audience is a family with young children, think about how your business can fit into their summer needs.
  • Offer Summer Specials Summer specials or product offerings that are only available during a certain time of year are the perfect way to promote your business. Think about what your audience will need on their summer vacation and what you can offer that is special and unique.
  • Think About Your Mobile StrategyWith more people on-the-go during the summer months, it is important to make sure that your media plan is optimized for mobile devices.
  • Get Involved in the CommunityCustomer appreciation events are popular during the warm summer months. With customers on-the-go, consider ways to keep your customers happy and keep your business in the forefront of their minds.

Ready to optimize your marketing plan for summer vacation? Our media planning experts are here to help you every step of the way. We can help you create a strategy that works for your goals and needs. Visit our website or give us a call at 818-703-0218 to learn more about our media planning services.

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