Social media marketing is no longer an “add on” to your digital campaign – it is essential to maintaining authority, transparency, and strong customer relationships. If you’ve pushed off maintaining an active social media presence, now is the time to fully develop your digital persona. Here are a few tips to help you start advertising on social media.
How to Advertise on Social Media:
Build Brand Awareness –
One of the most important advantages that social media has to offer is that it builds awareness around your products or services. An active social media page makes your business appear more reputable and provides potential customers with insight into the behind-the-scenes of your business, information on upcoming promotions, and more.
Drive Traffic to Your Website –
Social media pages play an important role in SEO. They help add authority to your website and help prove that you are a reputable brand. Social media is a great way to amplify your content distribution, get increased visibility, and improve brand recognition. By continuing to create content around your brand, you can bring traffic to your website that may lead to future conversions.
Build Strong Client Relations.
Social media provides businesses with the opportunity to interact directly with potential customers. Responding to reviews and answering questions is a great way to stay in touch and humanize your brand. When customers feel like they can trust your brand on social media, they are more likely to return for your product or service at a later date. This is an important step in the customer journey that can turn into a real return on investment.
Reach Audiences Similar to Your Fans.
Through paid Facebook advertising campaigns, you can drive traffic to your website by targeting the people who would be interested in the product or service that your brand offers. You can target based on demographics, interests, location, and even people who are similar to those who are already interested in your brand. This is a great way to generate strong leads.
We know that cookie cutter campaigns are not effective. Our digital marketing experts are here to make sure that you are getting the most out of your social media campaigns. Learn more about the digital advertising services that we offer here at Bloom Ads on our website. You can also give us a call to speak with an expert directly.
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