How to Apply Time-of-Day Insights to Your Media Plan

Is your brand present in-the-moment?

It is important to take the time to analyze how your audience reacts on a daily basis. In these individual consumer moments, you can be more relevant to people. Here are a few things you should consider when determining the right time of day to engage with your audience.

Consider Device Perspective

Consumer behavior changes across screens throughout the day. Someone will behave differently on mobile than they will on desktop.  It turns out that more searches happen on mobile than on computers and tablets for most of the week. However, computers dominate at 8am, when people get to work.

Know Your Audience

Depending on your audience behaviors, you may find that they are more active at a certain time of day than another. For example, a parent will be more likely to perform mobile searches at night after the kids are asleep. Think about how you can better engage your unique, target audience.

Think About What You Offer

People make different types of content searches throughout the day, too. For example, people are more likely to search for “less fun” information in the afternoon.  If you are an accounting firm or law group, you might want to consider marketing your content later in the afternoon when people are more apt to search for it.

If you have any questions about how to provide your audience with timely content, contact our office. The experts at Bloom Ads can help you determine and analyze your target audience. We work with businesses to craft a media plan that considers consumer behavior and business needs.  Visit our website or give us a call at 818-703-0218 to learn more about our media planning services.

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