How to Create an Effective Email Marketing Campaign

Email marketing is a great way to reach customers who are already interested in learning more about your brand. But how do you get them to open, read and click through? With the right email marketing strategy in place, you can keep readers engaged and improve ROI. These tips will help you create an effective email marketing campaign for the holidays.

Email Marketing Tips:

  • Promote Sales and Specials – Email marketing is the perfect way to offer additional discounts to customers who have already expressed an interest in receiving more information from your business. This is especially useful during the holidays when customers are looking to get the most out of their holiday shopping!
  • Send a Holiday Gift Guide – Help your customers find the perfect gift for their loved ones by sending a holiday gift guide! This is a great way for retail brands to make shopping simple for their customers.
  • Give Thanks – Don’t forget about Thanksgiving! Let your customers know how much they mean to your business. This helps humanize your brand and adds a layer of transparency.
  • Tie In Your Social Channels – Always include links to your social media channels in your email blasts. This drives traffic to additional marketing mediums where customers can continue to engage with your brand.

Struggling with your email marketing campaign? Speak with one of our experts! We can create email marketing campaigns that track how consumers open email and their click sequences. Visit our website to learn more about the different advertising services we offer here at Bloom Ads. You can also give us a call directly at 818-703-0218 to speak with one of our experts today.

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