Print advertising is a great way to build brand awareness and generate ROI. But in a world where people are constantly distracted – not least because of the reign of digital and social media marketing – it’s important that your print advertisements are eye-catching and memorable.
The good news? Print ads are still alive and thriving, and they will be for a while. In order to be successful, however, they’ve had to adapt to the fast-paced, onscreen world we live in now.
Print Ads: An Old Tradition
The art of print advertising has been around for – well, probably as long as advertising has been around. And now that the stakes are higher, the demands of the trade are too. Professionals like the expert advertising team at Bloom Ads have toiled for entire careers learning to crystallize all that defines a brand, product or service into the perfect message.
But don’t feel intimidated. We’ve used that expertise to craft a helpful guide for how to create an effective print ad. Read the tips below!
How to Create an Effective Print Ad for Your Brand
From the first words to the parting image, the following tips will help you craft clear, concise, and (most importantly) enticing print advertisements.
Create a Catchy Headline
Your headline is the first thing that a reader will see when browsing through a newspaper, magazine, or other print medium. Make your headline count by using words that will be quickly understood by your target audience and not overly long or complicated.
Don’t forget to use language that reflects your brand (and avoid any words or phrases you don’t want to be associated with it)!
Explain in Your Subheading
Your subheading is an opportunity to explain what your headline is about. Give the reader more information, but again, keep things concise! Your readers are busy and distractible. The more meaning you can fit into fewer words, the better.
Keep Your Copy Brief
The body copy of your print advertisement is where you can explain your print advertising offer in more detail. Again, striking a balance between brevity and clarity is key.
While you don’t need to include everything, you want to make your message clear. If you’re offering a special deal on subscriptions, for example, make sure readers can easily see what product or service is on offer, what subscription types are included, and how to subscribe, with website or location information presented in an obvious and organized way.
Use Creative Graphics
One of the best ways to catch a reader’s eye is with memorable graphics that complement your message. Make sure that your graphics are relevant to your business and accurately reflect your brand image!
Most companies have brand guidelines available that talk about things like preferred messaging, color schemes, logos, and graphics, so if this is your first time creating an ad at a new company be sure to get your hands on the style guide first.
Give Some Guidance
The best print advertisements don’t just inform consumers – they also provide a call-to-action. Whether it’s taking advantage of a discount or checking out your website, a clear next step makes it that much easier for your audience to take your message to heart.
Get Results with Bloom Ads
Looking to add print advertising into your media mix? You don’t have to know exactly how to create an effective print ad to get the exposure you want. We’ll do the hard part for you!
We know that it can be difficult to find the right way to optimize your message and drive ROI for your brand. That’s why our team of professionals is here to help. Visit our website to learn more about our print advertising services or give us a call directly at 818-703-0218.
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