How to Improve Your Holiday Email Marketing Strategy

It can be difficult to stand out during the busy holiday season. However, with the right message and the right strategy, you can run a successful email marketing campaign. Here are a few tips to keep in mind as you strategize through the holiday season.

Email Marketing Tips:

  • Keep Things PersonalizedPersonalization can help improve email marketing campaign performance. Consider personalizing your email with a name or segmenting your campaign into groups. Leverage A/B testing to personalize your email marketing.
  • Offer Sales and SpecialsYour audience is looking for the best deals through the holiday season. Take advantage of this opportunity to showcase special coupons and sales to people who are already interested in what your brand has to offer.
  • Look At ReportingDon’t forget to analyze the results of your email marketing efforts! Take a look at clicks and opens to understand engagement. You should also look at delivery rates to ensure that your emails are reaching your customers’ inboxes. This will help you better understand the type of email marketing campaigns that are running most effectively for your audience.
  • Give the Option to UnsubscribeIt may seem counter-intuitive, but make sure that people have the option to unsubscribe. It is more beneficial for someone to unsubscribe than to mark the email as spam.

If you are looking to optimize your holiday campaigns this holiday season, our professionals are here to help you craft an effective media plan. Contact the professionals at Bloom Ads to learn about the services we offer — including TV advertising, digital advertising, radio ads, print and more!

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