Pokémon Go has quickly become a social and cultural phenomenon. For advertisers and businesses, this augmented reality game could bridge the gap between online advertising and the offline experience. Are you integrating this new trend into your marketing strategy?
What is Pokémon Go?
Pokémon Go is a free game available in the app store for both Android and iOS devices. The augmented reality game uses your phone’s GPS and camera to seek out Pokémon, PokéStops and Pokémon Gyms in the real world.
Why does this matter for local businesses?
Pokémon Go has given potential customers a reason to leave their homes and potentially end up right at your business location. If your business is located near a PokéStop, or is located in a highly trafficked area, you may be able to turn that foot traffic into potential customers!
How can your business target this audience?
Get creative with your marketing strategy! Post screenshots of Pokémon that appear in your business location to your social channels, create Pokémon themed product offerings, drop a Lure Module before your business event or even add a sign outside of your business to let customers know that they can come inside to catch Pokémon.
In the future, Pokémon Go will offer sponsored locations for PokéStops. Although the details are not yet released, it is rumored that the sponsored locations will be available to restaurants, coffee shops and other retail businesses, encouraging players to visit the location to pickup virtual loot.
If you are looking to improve your advertising strategy, our experts are here to help. We help businesses create digital campaigns and print advertisements that hone in on ROI. If you have any questions about our services, visit our website or call 818-703-0218 to speak with a marketing expert directly.
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