How to Optimize for Mobile

Mobile is key in 2016!  Did you know that 60% of people research a product or service online before making the decision to buy?  Through mobile, people can make more informed purchase decisions than they would have been able to in the past.

With all of the information available at the touch of our fingertips, potential customers want immediate gratification.  People want to move quickly through websites and apps to find the information that they want.  If your page is loading too slowly, they might move to another page that will provide them with information more quickly.

29% of smartphone users will switch to another website or app if it’s running too slowly.

As a local business or a national brand, you want to make sure that you are available during these micro-moments when people are making purchase decisions.

Fortunately, there are ways to improve mobile experience and provide potential customers with the information they need at a crucial moment in their purchase cycle.  Make things simple with click-to-call buttons, take advantage of built-in GPS capabilities so that information is customized to their location, and improve website load speeds.

Here are a few questions your brand should consider when thinking about how to optimize for mobile:

Does your brand have a fast-loading mobile website?

Does your mobile site offer clear calls-to-action?

Are the key actions you want users to perform streamlined?

If you’re ready to optimize your mobile campaigns, contact the professionals at Bloom Ads!

We create unique, interactive mobile experience that empowers your customers and generates a clear ROI for your business.  Visit our website or call 818-703-0218 to speak with a digital marketing expert directly.  We can answer any questions you have about how to create an optimized mobile campaign for your brand.

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