It’s no surprise that video marketing is one of the most effective ways to drive brand awareness and improve ROI for businesses. Videos are eye-catching, memorable and often entertaining or informative. Do you have a strategy in place for your brand? These tips will help you drive video marketing success in 2017.
Video Marketing Tips:
Mobile Delivers Results
Mobile video ads can significantly increase the reach of your campaign. Make sure that your videos catch your audience’s attention in the first three seconds! If you can grab their attention, they are more likely to continue watching the video.
Target the Right People
Make sure that you are targeting the right demographic with your video ad. When you are showing your advertisements to the right people, you are more likely to see an increase in view rates, brand awareness and ad recall.
Advertise Digitally AND On TV
Show your video advertisements across multiple platforms to maximize the impact your campaign has on your audience. Video campaigns that combine YouTube and TV advertisements drive better brand results.
Looking to create a video advertising plan that is effective for your business needs and goals? Our media planning experts are here to help you craft the perfect strategy for both your digital and television advertising campaigns. Visit our website or give us a call directly at 818-703-0218.
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