Marketing Trends for 2017

Businesses should always be looking for ways to tweak their marketing strategies for success. Are you including the latest and greatest marketing trends in your 2017 media plan? These are a few that you’ll want to keep an eye on.

2017 Marketing Trends:

Create Mobile Video.

Video is only becoming more and more popular. Businesses need to optimize mobile videos for engaging content that stops users as they scroll through the newsfeed.

Livestream on Social Media.

Livestreaming takes mobile video one step further. Keep your audience in-the-know, in the moment! Livestream broadcasts are going to trend through 2017.

Explore the World Through Augmented Reality.

The advent of Pokemon Go made many businesses realize the potential behind augmented reality and how it can drive business results. It is becoming a more viable option for businesses looking to bring digital into the real world.

Creating Personalized Content.

Customers want to feel like they have a relationship with the brands they invest in. Your marketing should appear natural, informative and personalized to that unique person’s needs. Steer clear of “salesy” marketing tactics.

Provide Native Advertising.

Native advertising is much less intrusive than other forms of advertising. It blurs the lines between paid advertising and editorial content.  Leverage this educational strategy to keep readers interested.

Not sure which marketing strategies are best for your business goals? Our team of professionals is here to help you create a media plan that drives ROI. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

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