Bloom Ads Blog

Why is it So Important to Have a Brand Voice?

Does your brand have a voice?  It should.  A voice is a way for you to convey to your audience who you are as a business and how you want to be perceived.  By creating a distinct, recognizable voice, you can differentiate yourself from the crowd. Why is brand voice...

What to Include on your Digital Advertising Checklist

When working to create a marketing plan that properly reflects your brand, you want to make sure that your message is consistent across all platforms. From your banner ads to your display ads to your social media campaign, you want to create a performance driven campaign that provides your audience...

How to Optimize Your Tweets with SEO

When used correctly, Twitter can be a multi-faceted aspect of your digital marketing campaign.  In addition to staying in contact with your customer base and improving brand awareness, your Twitter account can be optimized to improve your ranking in Google.  Here are a few tips to help you optimize your...

How a Digital Ad Agency Can Improve Your Social Media Presence

Social media is heavily integrated into our everyday lives.  We use it to stay in touch with friends and relatives, stay updated on current events and follow the businesses that interest us.  It provides an easy way for us to become directly involved in ways we we have never been...

What is Paid search SEM & Why is it an Important Part of Digital Advertising?

New to digital advertising? SEM, also known as search engine marketing, is one of the best ways to promote your business online. It increases your visibility in search results and can even help drive traffic to your website. While SEM can be an important part of your digital advertising strategy,...

How to Update & Modernize Your Media Plan

The digital age has changed the way that businesses market to potential clients.  With all of the information that we are presented with on a daily basis, out of box thinking is the best way to stand out from the crowd.  If it has been a while since you’ve updated...

How Does Media Buying Optimize Your Marketing Strategy

As a business owner, you want to get the most out of your marketing strategy.  That’s why we utilize media buying to optimize your campaign to achieve the greatest ROI. How does Media Buying Work? A strategy is created.  With a detailed strategy in place, we do everything we can to...

What are the Benefits of Traditional Radio & Online/Streaming Radio?

Looking to get your message heard?  Radio advertisements can be the perfect supplement to your media plan when used properly.  Here are a few of the benefits they can have for your advertising campaign. Benefits of Radio Ads: You Can Target Your Audience – Whether your customer lives in your local...

The Importance of Integrated Video Planning

Video is more important than ever before.  Whether you’re watching a TV at home, waiting at the doctor’s office, or scrolling through your Facebook feed, video is everywhere.  For businesses looking to get their message out there, integrated video planning will ensure that you are reaching your audience at the...

How Will a Strong Social Media Presence Impact Your Campaign?

A strong social media presence is more important than ever before.  They provide you with a direct way to engage your customers in real time.  Here are a few of the benefits a strong social media presence can have for your business. How Social Media Affects Your Marketing Campaign: It...

How to Get the Most out of Your Landing Page

Your landing page is often the first interaction a visitor has with your brand.  That’s why it’s so important to make sure that it is optimized for ease of use, as well as for your rankings.  Looking to get the most out of your business landing page?  These optimization tips...

What is Media Buying and How Will It Benefit Your Business?

Media buying and planning is the foundation for creating a successful media campaign.  At Bloom Ads, our media buying services focus on securing valuable real estate for the best price and most logical placement for your individual business needs.  We offer comprehensive advertising services across all media so that you...