PPC Mistakes That Are Costing You Money

Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make sure you’re not making any of these common mistakes that could cost you money.

You’re Bidding Too Broad

You should always be doing your best to use your budget carefully and target keywords that will get you your lowest cost-per-click. This can be done by using more specific, long-tail keywords that not only double the number of keywords you can use but also rank higher if they more closely match searches.

You’re Not Geo-Targeting

Consumers tend to prefer using companies that they know are familiar with their local area. By creating more ads that include your service areas, you can convince a consumer that you are familiar with their location, making them more likely to click on your ad.

You’re Boring

Do your due diligence and look at your competition’s ads. Once you see the types of ads they’re using, create your own ads that are engaging and stand out from the rest. You don’t want your PPC efforts to blend in with everyone else’s — you want them to be unique and relevant. Use different graphics, calls-to-action, and copy to give your ads a leg-up.

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