Should My Brand Be Active On Instagram?

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Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram.

Why Choose Instagram:

  1. Instagram Influences Purchases – Your Instagram followers are engaged, loyal brand advocates. They are using the platform for more than bookmarking, saving photos and browsing. According to Instagram’s own statistics, 90% of users on the platform follow at least one business.

  2. You’ll Reach Your Demographic – The Instagram demographic consists of 55% female users and 45% male users. Although Instagram has always been slightly more popular with women,  there was a slight increase in male users between December 2021 and March 2022. And with roughly 1.393 billion users per month in 2022, you can surely create content that will reach your desired audience.

  3. Consumers Can Purchase Directly – Instagram recently rolled out their ‘Instagram Shops’ and ‘Live Shopping’ features enabling consumers to purchase items directly from Instagram or the vendors website. 83% of users discover new products and services on Instagram and 80% of users go directly to Instagram when deciding whether to purchase something or not. When users see a “Shop Now” button, they can make the purchase right then and there.

  4. You Can Improve Your Search Rankings – By using the right keywords in your Instagram name and/or username (since both are searchable) you can improve your search rankings both on Google and on the platform itself.

If you are still not sure if Instagram is a viable option for your business, contact the professionals at Bloom Ads. We can help you determine whether or not Instagram is the right choice for your marketing needs. Our professionals are here to help you optimize your media plan for ROI. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218.

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