Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your content fresh but your customers engaged. So if you are looking for new ways to market this summer, here are a few tips:
Play on the Season
With summer sports back full swing (specifically the MLB) and summer breaks for schools, your marketing should reflect that. Market to college students on summer break, baseball fans, parents going on vacation with their children and offer discounts or sales that reflect that. Hit local summer festivals to get your brand and name out there. Join up with local vendors if you can — just keep your name out there and visible while people are enjoying the weather.
Plan for The Holidays
Now is the perfect time to hint at the fall (and even winter) holidays coming up. Start a countdown or hint towards the stress of shopping for specific holidays such as Halloween and Thanksgiving. Planning a summer marketing plan that blends into your fall can be another sure fire way to stand out from the competitors.
Get Rid of Spring Inventory
One way to get attention is to hold an end of spring blowout! No matter where you do it at home or at a local event — it will be sure to catch some eyes. Have a booth and music themed around spring and hand out some branded spring inventory such as beach balls, frisbees and fans to catch their attention. The spring might be ending, but being the only one to embrace the fun of spring will guarantee you a few new customers!