If you’re like most people, when you’re watching TV and see your favorite NFL player sporting the same headphones that you use every day, you get a little bit excited. There’s something about having an athlete say they support a product that makes consumers more likely to purchase it. Well, actually, a few “somethings.”
When devising your advertising strategy, you should consider the real benefits of having an athlete as an endorser.
The Benefits of Having an Athlete as an Endorser
Athletes Represent Achievement
Every athlete in a professional league worked themselves into the ground to be where they are today, and fans know that. When they see one of those athletes wearing a jewelry brand or eating at a specific food establishment, there’s a psychological connection in a consumer’s mind that says, “That’s a great reward for their hard work, so I want that as a reward as well.”
Your Product is Seen as Higher Quality
Athletes make millions of dollars a year, so they can afford to buy and use high-quality products and services. When you present consumers with advertisements of an athlete using your product or service, that tells them that you’re offering something that is high enough quality for an athlete to put their name behind.
Athletes Have a Wide Appeal
While actors and other celebrities can only be liked by certain demographics — whether it be due to the type of movies they star in or otherwise — athletes tend to appeal to wider audiences. Sports can unite even the most different of people, so having an athlete endorse your brand can give you a bigger audience to target.
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