The Importance of Understanding the Customer Journey

There are many steps that lead up to a customer conversion.  Regardless of whether you are an emerging brand or your business is already well-established in the industry, you want to make sure that you are there for your consumer every step of the way.  These micromoments where consumers demonstrate their intent are key opportunities for marketers.

How Can You Take Advantage of Micromoments?

Map out each step that your customer will take while interacting with your company.  This means determining when a customer will first come into contact with your business, what barriers they might face, and how they feel during each interaction along the way.  These small scale “microinteractions” might just last for a few seconds, but when done correctly, you can leave a lasting impression on a customer.

For example, a customer who is looking for a DIY tip might come back to your business when they’re in need of a larger project (or when their DIY project turns out to be more than they can handle).  Providing your customers with information each step along the way helps create necessary trust.

Through media planning and media buying, you can create a marketing strategy that addresses all of your consumers needs and maximizes your ROI.  Learn more about our media buying and media planning services directly on our website or call 818-703-0218 to speak with one of our advertising experts directly.

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