The Marketing Basics Every Franchise Needs to Know

We’re going to be honest — starting a franchise is an exciting but often overwhelming business decision. Even if it seems like everything is mapped out for you, a successful franchise owner will go above and beyond. To keep your sales on the rise and give the best possible customer experience you can, you’ll need to think about your marketing. Luckily for you, that’s where we come in! Here are just some of the basic marketing tips we’ll help you master so you can see success:

Remember Multiple Platforms

You want to ensure your brand has a clear-cut digital media strategy across all platforms. Your social plan should reflect your brand, your paid searches should help you stand above the rest, and your digital presence should intertwine to help get you maximum exposure.

Think National and Local

Your content should always match your brand’s guidelines, but that doesn’t mean you can’t focus on your local community, too. You’ll want to research your local area and make sure that your content is appealing and relatable to them also!

Keep Customer Service a Priority

News may travel fast, but bad news travels faster. To avoid getting a bad reputation it’s important that you stay on top of your customer service. Make it a priority to fix any hiccups and bumps as soon as they are spotted. By keeping your customers’ happiness in mind, you’ll surely see return sales and success.

Encourage and Embrace Feedback

The only way to ensure that your customer service tactics are working is through honest consumer feedback. Do this by:

  • Asking for reviews anyway you can.
  • Creating an employee incentive program to push for input.
  • setting up an online survey.

All revisions and comments, whether positive or negative, can let you stand above the rest.

Take Care of Loyal Consumers

One of the best parts about owning a franchise is being able to give back to your loyal consumers. By creating a rewards program that works for you, you will encourage your consumers to choose you over a competitor. And remember, the more benefits they get, the more they will be likely to spend!

Our team of professionals are here to help you reach Franchise marketing success! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

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