To give or not to give, that is the question. When it comes to your customers, giveaways might seem like a waste of money — but if done right, holding a sweepstakes can lead you to higher sales and success. Customers like to feel appreciated, and they also love free, which is precisely what a sweepstakes offers. To have successful and useful sweepstakes you’ll want to remember these few things:
Plan With Purpose
To get a correct amount of entries, you’ll want to make your sweepstakes appealing to many. Pick a prize and contest that is clear and easy to enter, and you’ll be sure to have success. Without a clear plan of attack, you are likely to lose your potential entries before they finish reading the how to.
Make it Worth It
The prize is everything, so make the extra work of entering worth it. To ensure that it’s worth it for you, you can have the entry be as simple as entering with their email address, this way you also build up your email contact list in the process.
Offer a Variety of Communications
If you want to get a variety of age groups and the array of entries, you’ll want to make it easy to enter on multiple platforms. Whether it’s by email, mail, through your website or a social media app — the more platforms, the better.
Open it up to All
Though a sweepstake is a great way to give back to your current customers, it’s also the perfect way to gain new ones. By opening up your contest to all, you are exposing your brand to new potential sales by showing what you have to offer. It’s also a great way to get more contact information for future leads and sales.
Need help advertising your sweepstakes? The experts at Blooms Ads can help. We encourage you to learn more about the services that we offer on our website.
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