Tips for a Successful Print Campaign

Though it may be the day of mobile and internet friendly ads, that doesn’t mean that print ads have lost their way. Prints ads are still a driving force in marketing but with so much competition — how does one stand out? Bold, eye-catching, and relateable are three ways you’ll want your ad described and here are a few tips so you can do just that:

Pick a Focal Point

You don’t want your print ad to be a page-turner, you’ll need a high-quality attention-grabbing image. Beyond quality, your image choice should also back the message of the title and quickly be relateable to the audience. A catchy title with a bold image is an ad that will surely capture the reader’s eye.

Short and Sweet

A bold, easy to read, and to the point message, is a must. Keep font big and attention-grabbing. You don’t have much time or space to get your message across, so start with a strong headline. Don’t be afraid of blank space; you don’t have to overpower your ad with words or copy, just make it impactful.

Provide The Right Information

You want your ads to lead to a sale right? Let customers know how they can do just that! A successful call to action will lead to a reaction, and if this is ignored, customers are bound to move on. So don’t forget to put in all the contact information you can. The more forms of contact you provide, the more chances you have of gaining a customer.

Looking to add print advertising into your media mix? We know that it can be challenging to find the right way to optimize your message and drive ROI for your brand. That’s why our team of professionals is here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.

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