Looking to create a TV commercial that stands out above the rest? The top TV ads are ones that catch the audience’s attention enough so that they remember the ad and the brand behind it. So to create a compelling ad campaign, that will get your ideal viewers attention, keep these tips in mind:
Start With A Story
Your first instinct might be to sell the product, but what makes a great commercial stand out from a good one is the story behind it. Since your time is limited, you want to create a script that grabs the viewer’s attention, while getting your message across in the audio. Whether you choose to play on emotion or go a more humorous route, you want to ensure your target audience can relate.
Represent Your Brand
Don’t lose yourself in the creative; your commercial should represent your company’s overall brand. Make sure that the branding matches all of your marketing materials. When it comes time to edit and finalize your script, don’t go too far away from what your company represents.
Have a Theme
If you are preparing to create several different ad sets, make them interconnected. Whether you have the same character or just the same running theme, it will help bring recognition to your ads. While you begin to write your story, keep future commercials in mind.
Think Simple and Clear
Stay away from wordy and diluted imagery and wording. Your time is limited, so think short, sweet and memorable. By creating engaging and attention grabbing content, your viewers will be sure to take notice.
Want to get your commercial right the first time? Contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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