Video Marketing Mistakes You May Be Making

Video is one of the most popular media in the marketing world. It offers users a visually-appealing and easy way to digest your content and learn about your brand and what you have to offer. But as beneficial as video marketing can be, there are still plenty of ways to do it wrong.

If you want your videos to be effective marketing tools, make sure you’re not making these mistakes.

Being Too “Sales-y”

While the overall purpose of video marketing is to promote your brand, product, and/or service, you don’t want to create videos that are too sales-y. These rarely perform well since they aren’t as appealing to viewers. You’re better off using your videos to tell stories, create an emotional connection with your audience, or offer your viewers helpful tips related to your industry.

Being “Clickbait-y”

Do you ever see a video on YouTube that has a super enticing title and click on it, only to be taken to a video that has barely anything to do with the title that brought you there in the first place? Online users hate clickbait and they won’t like your content if that’s the strategy you use. And even if some users still watch your content, the majority of them will see you as untrustworthy because you used a clickbait strategy just for views.

Creating Super-Long Videos

We live in a fast-paced world. Users are not going to sit there and watch an 8-minute long video on your website or social media page. You should be creating short, engaging videos that max out at around two minutes long. Anything longer than that seems to drag on and will lose viewers.

Not Closing with a CTA

Every video you create should have some type of endgame for users to take the next step. If you’re offering tips on how to improve someone’s indoor air quality, offer them the option to give you a call for professional help at the end of your video.

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