Digital marketing is constantly changing to become more advanced, targeted and efficient. The best practices for digital marketing five years ago were drastically different from today — and in five years from now, we can nearly guarantee they will be drastically different again. So what is it that the future holds? Here are a few digital marketing trends that your business will need to keep an eye on.
Digital Marketing Trends:
- Voice Search – From Alexa to Siri to Cortana to OK Google, voice search is rising in popularity. Now, people can order products online directly through their Amazon Echo Dot, or they can ask for directions to a local restaurant through Siri. Voice search will only become a more powerful tool for marketers and an essential for businesses looking to reach their audience more easily.
- Video – When taking a scroll through your Facebook newsfeed, you probably notice that there are more and more native videos playing as you scroll through. This trend isn’t just on Facebook, it is becoming more and more popular on every social media platform.
- Quality Content – Your business should always choose quality over quantity. Now, more than ever before, quality content is being more prominently displayed in Google search results. It is important for businesses to showcase themselves as leaders in the industry with quality content about the services or products that they offer.
- Social – Being active on social media is no longer an “advantage” — it is a necessity. Social media platforms are currently one of the most effective ways to improve your brand’s customer service and interact directly with consumers. This will only become more true in the future, as Twitter, Facebook and other platforms are rolling out new ways for businesses to personalize and interact with their audience.
We know that as a business owner, it is hard to stay on top of the latest digital marketing trends. That’s why so many businesses trust our experts here at Bloom Ads to create efficient media plans and strategies that meet their business goals, and reflect the current digital trends. We encourage you to learn more about the digital marketing services that we offer on our website, or to give us a call at 818-703-0218 to speak with an expert directly.
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