Why You Should Utilize Facebook Live in Your Media Strategy

Live video is a powerful tool. Whether you are a news outlet, a brand or a public figure, live streaming video keeps your audience in-the-know and can go a long way towards improving your social media engagement.

Not convinced? Here’s why you should be adding Facebook LIVE to your media strategy.

  • You’ll Save Time – You no longer need to spend hours creating the perfect video to catch your audience’s eye. Instead, you can broadcast in real-time to catch a viewer’s interest. Of course, you’ll want to make sure that you have a plan in place and a reliable, steady camera before going live.
  • Your Audience Can Engage – As you are shooting your video, you can see how many people are watching, as well as their comments. You can answer questions that your Facebook audience has for you, respond to comments, and really make a personal connection.
  • You Remain Transparent – Transparency is more important than ever before. Consumers want to know what is going on behind-the-scenes. Live video is an easy way to give your audience a personalized look at what makes your brand unique.

If you are struggling to find the right media mix for your brand’s needs, give us a call! Our professionals are here to help you craft the perfect video marketing strategy that meets your individual business goals. Visit our website to learn more about the services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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