No matter what your business is, a big part of its growth and success comes from marketing. At first, it might seem like the best thing to keep it in-house, after all, who knows your brand better than you, right? Well, a marketing agency is trained to know, build, and grow your brand and beyond that, it can save you a ton of money in the long run. So if you are still on the fence about taking your marketing out of house, here’s why you should consider an agency:
No Training Needed
Doing your marketing yourself will require you to put out a job ad, search through tons of resumes, sit through hours of interviews, and train a few new employees. When you go with an agency — they will have a variety of staff members specifically trained in their field. They will study your brand, create a clear plan, and execute it; saving you time, money and space in the long run.
It’s Cost Effective
To get the best possible marketing campaign you’ll need at minimum, a Marketing Coordinator, a Graphic Designer, and an SEO, SEM, and Social Account Specialist. Add up those salaries, and you are looking at some hefty monthly payouts. An agency has all these positions on staff and more! Beyond the labor costs, they will also evaluate your brand and let you know what platforms you should be focusing on so you can get the best ROI.
They’ll Develop Your Brand
You know your customers and your brand but do you know how to execute your voice and message? An agency will! They are experienced in all areas of marketing and can develop a cross platform campaign for you that can increase your brand awareness, engage your existing audience, and increase sales. Beyond that, a good agency knows how to measure success and is up-to-date with the latest marketing trends, so you’ll never be left behind.
If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.
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