Challenge

The Smith Center for the Performing Arts is in Downtown Las Vegas’s  61-acre Symphony Park and is a five-acre performing arts center. The  venue is a world-class performing arts center that presents the best and  brightest in a broad range of first-rate programming and unites the  residents of the community.

• Timing: 4 weeks
• Markets: Los Angeles, Las Vegas, Reno
• Demo: A25+, HHI $50k+
• Tactics: Prospecting (Email), Retargeting, Search

Solution

The Smith Center partnered with Bloom to efficiently drive ticket   sales  by identifying high potential prospects based upon online behavior.  Complete targeting and retargeting allowed us to target those  consumers who were most likely to convert.

With a unique combination of prospecting, retargeting and  PPC we captured audiences who were most likely interested  in a Broadway show. Our algorithms dynamically adjusted the  levels of prospecting and retargeting to reach these best  matches and drove them to purchase tickets.

Highlights

“Ticket sales had softened a bit, but by refining our audience   targeting,  our ticket sales soared! The refinements made in digital advertising these  days allows our budgets to stretch further than ever.” – Sales Solutions  Manager, The Smith Center

• +380% site visit
• +18.5% YoY sales
• 4x ROAS