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With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.
Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads are one of the best ways to reach consumers, especially since Facebook is actively deprioritizing organic business posts after the
The first place consumers go when they want to learn more about a business, product, or service is the internet. Not only do they want to check out reviews, but they want to make sure that the company in question is trustworthy and maintains an active online presence. Currently, those implications are complex and
Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best combination of media to reach a marketing campaign’s objectives. Creating an effective marketing strategy is a crucial and necessary part of marketing. Nevertheless,
If you’re new to the marketing world, you’re probably going to start hearing a lot of words and abbreviations that sound strange to you — SEO and ROI can seem to be another language. But there’s no need to get a headache trying to figure out all these meanings! Start by learning the top marketing
If you think about the way you talk to the people in your life, you’ll probably notice that you use different tones and ways of wording things with different people. For example, you may speak more frankly with family members while you talk more casually and jokingly with friends. There should also be a difference
You need to do your best to choose imagery that will help improve your visual marketing results. Here’s how you can do that.
Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make sure you’re not making any of these common mistakes that could cost you money. You’re Bidding Too Broad You should always