Bloom Ads Blog
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Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that.
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.