One of the most significant parts of marketing is who you are marketing to. Something that works for B2C might not always work for B2B, and with the holidays fastly approaching, you’ll want to keep that in mind. So here are a few tips to consider when marketing to B2B.
Show Some Heart
Now is the perfect time to show who you are and be creative with it. People are known to loyally buy from a company they feel comfortable with so relationships are key. To build engagement and show a bit of your humor and softer side, reach out to clients, create some fun holiday images of employees and share them on your social pages; don’t forget to utilize hashtags for better reach.
Think Direct Marketing
Now is the perfect season for direct mail pieces. Not only is it an affordable way to give your brand some exposure but it can also be a way to give back. You can mail them a how-to infographic or discounts flier. Why not send a holiday card; you can even feature your workers to show a more personal side of your company.
Don’t be Clingy
Too many emails can gain you a significant unfollow, so be tactful and tasteful about it! Email frequency often rises around the holidays, so you don’t want to get hidden in the email stream, but you don’t want to add to the overload either. Make sure your emails have a clear message with value and is targeted to the appropriate people.
Keep Them in The Know
While you’re in the midst of creating your holiday campaign, don’t forget about keeping your customers informed. While you are sending out your emails or social posts, mention your holiday hours in advance. The more updated you keep your clients, the happier they will be.
If you need help creating a holiday marketing plan that will work for B2B, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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