Your landing page is often the first interaction a visitor has with your brand. That’s why it’s so important to make sure that it is optimized for ease of use, as well as for your rankings. Looking to get the most out of your business landing page? These optimization tips will help.
Landing Page Optimization Tips:
Understand What is Working – Before you take steps to improve, you need to understand what is currently working and what is not working for your brand. Keep the content and page titles that are working well on your website.
Look For New Opportunities – Now that you know what is working and what is not, you can look for opportunities to improve. Through Google’s Keyword Planner, you can focus on specific keywords to improve your business rankings.
Update the Back End – Keep your website’s page title tags, meta description and alt attributes up-to-date.
Add Relevant Content – Once you have keywords that you would like to focus on, it’s time to create content that utilizes these keywords. This doesn’t have to just be text either. You can include video content too!
Ready to get the most out of your marketing campaigns? We are here to help. Our SEO professionals will help choose and optimize keywords, create text ads, select appropriate landing pages and build ad extensions to ensure optimal results. Learn more about our landing page optimization services on our website or call 818-703-0218 to speak with one of our professionals today.
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