With the right execution, holiday marketing campaigns can be a goldmine. But seasonal advertising isn’t as simple as putting a winter snowflake or summer sun on your logo. During peak times like summer vacation and winter holidays, consumers are bombarded

Personalization and Data Privacy: Striking the Right Balance At Bloom Ads, we’ve long understood the power of personalization in media strategy. Tailored content and targeted campaigns consistently outperform generic messaging. But as consumer awareness around data privacy grows, agencies like

       AI and Automation in Advertising: The Future is Now At Bloom Ads, we know that Artificial Intelligence (AI) is no longer a futuristic buzzword—it’s actively reshaping how the advertising industry operates today. From optimizing campaigns in real

When you run a business, it’s only a matter of time before someone approaches you to sponsor a conference, convention, festival, or another event. On paper, event sponsorships sound like an incredible opportunity. Hundreds or even thousands of people could

Scroll through any social media platform today, and one thing becomes clear: short-form video is everywhere. From TikTok to Instagram Reels to YouTube Shorts, audiences are consuming bite-sized video content more often and faster than ever before—and brands need to

Is your brand involved in an online community? If not, you’re missing out on a powerful niche marketing strategy. Online communities are one of the smartest, most cost-effective ways to grow trust, authority, and relevance. Today’s consumer is a savvy

In digital marketing, the best ads reach everyone. But if your campaign isn’t accessible, you’re missing a significant portion of your potential audience. According to one estimate, there are almost 2 billion people living with disabilities worldwide. Yet, over 96%

When you’re looking for visual inspiration online, there’s no better place than Pinterest. From bespoke wedding decor to vintage tattoo designs, and everything in between, Pinterest is the internet’s go-to mood board. But is marketing on Pinterest worth the time

Is it time to refresh your branded content marketing? If your marketing strategy feels stagnant, it may be time to look at the big picture and refresh your brand. A brand refresh helps your business stay relevant and exciting. It

Got milk? Where’s the beef? What’s in your wallet? To an alien, these questions would sound absurd – but most of us Earthlings know exactly what they mean. Advertising effectiveness is sometimes difficult to measure, yet great campaigns make a

Advertising is all around us. In the United States, it’s estimated that the average person is exposed to anywhere between 4000 and 10,000 ads in a single day. With so many ads, it may feel impossible to get your business

The average American eats over 100 pounds of chicken each year. In the South, one of the most popular ways to prepare this poultry is chicken salad. In 2008, entrepreneur and mother of three, Stacy Brown, launched Chicken Salad Chick