The New and Improved Google Ads Training: Skillshop
After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to become certified for the following products:
- Analytics Academy
- Authorized Buyers
- Google Ads
- Google AdMob
- Google Ad Manager
- Google Digital Academy
- Google for Education
- Google Marketing Platform
- Google My Business
Skillshop Features New Google Ads Pathways
As seen above, Google Ads Skillshop provides learning pathways that help users grow proficiency in measuring and managing different campaigns like Search, Display, Video, Shopping, and Measurement. Counter to the previous training course, Academy for Ads, Skillshop gives you real-world case studies and typical scenarios so you can be well-equipped in your campaigns.
Skillshop hosts exams that have been redesigned with completely new questions and formats. Contrary to the Academy for Ads, which utilized multiple choice and true or false questions, Skillshop features multi-part and matching questions for a better, well-rounded experience enforcing users to retain qualitative information.
There are sub-topics within the campaign courses. For instance, take a look below for the structure of the Google Ads sub-topic, paths, and courses:
Google Ads Display
Google Ads – Measurement
Google Ads Search
Google Ads Video
|Learning Paths on Google Ads Search
Google Ads Search
Google Ads Search Certification
|Courses on Google Ads Search
Grow your Business with Google Ads
Explore the Value of Google Search
Understand the Google Ads Auction
Deliver the Right Message with Text Ads
Make Ads Relevant with Search Ad Extensions
Increase Efficiency with Automated Bidding
Reach Valued Customers with Search Audiences
Boost Performance with Optimization Score
Additionally, Google now assigns a new diagnostic assessment. This is featured in each module, giving individuals the chance to assess where they stand and see what they need to practice more on before the certification test.
The new Skillshop platform is a great opportunity for those who work with Google Ads to learn more about the platform, whether it’s your intention to manage the platform on your own or employ an agency to manage it for you.