The New and Improved Google Ads Training: Skillshop
After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to become certified for the following products:
- Analytics Academy
- Android
- Authorized Buyers
- Google Ads
- Google AdMob
- Google Ad Manager
- Google Digital Academy
- Google for Education
- Google Marketing Platform
- Google My Business
- Waze
Skillshop Features New Google Ads Pathways
As seen above, Google Ads Skillshop provides learning pathways that help users grow proficiency in measuring and managing different campaigns like Search, Display, Video, Shopping, and Measurement. Counter to the previous training course, Academy for Ads, Skillshop gives you real-world case studies and typical scenarios so you can be well-equipped in your campaigns.
Skillshop hosts exams that have been redesigned with completely new questions and formats. Contrary to the Academy for Ads, which utilized multiple choice and true or false questions, Skillshop features multi-part and matching questions for a better, well-rounded experience enforcing users to retain qualitative information.
There are sub-topics within the campaign courses. For instance, take a look below for the structure of the Google Ads sub-topic, paths, and courses:
| Topic | Google Ads |
| Sub Topics |
Google Ads Display Google Ads – Measurement Google Ads Search Google Ads Video |
| Learning Paths on Google Ads Search |
Google Ads Search Google Ads Search Certification |
| Courses on Google Ads Search |
Grow your Business with Google Ads Explore the Value of Google Search Understand the Google Ads Auction Deliver the Right Message with Text Ads Make Ads Relevant with Search Ad Extensions Increase Efficiency with Automated Bidding Reach Valued Customers with Search Audiences Boost Performance with Optimization Score |
Additionally, Google now assigns a new diagnostic assessment. This is featured in each module, giving individuals the chance to assess where they stand and see what they need to practice more on before the certification test.
The new Skillshop platform is a great opportunity for those who work with Google Ads to learn more about the platform, whether it’s your intention to manage the platform on your own or employ an agency to manage it for you.
If you have questions or would like to speak to a digital representative more about this topic or other media needs, please contact us at info@bloomads.com or call us at (818)703-0218.