New Google Ads Skillshop Replaces Academy for Ads

The New and Improved Google Ads Training: Skillshop

Meet google ads skillshop

After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to become certified for the following products:

  • Analytics Academy
  • Android
  • Authorized Buyers
  • Google Ads
  • Google AdMob
  • Google Ad Manager
  • Google Digital Academy
  • Google for Education
  • Google Marketing Platform
  • Google My Business
  • Waze

Skillshop Features New Google Ads Pathways

Google Ads skillshop Campaign Certificate Options

As seen above, Google Ads Skillshop provides learning pathways that help users grow proficiency in measuring and managing different campaigns like Search, Display, Video, Shopping, and Measurement. Counter to the previous training course, Academy for Ads, Skillshop gives you real-world case studies and typical scenarios so you can be well-equipped in your campaigns.

Skillshop hosts exams that have been redesigned with completely new questions and formats. Contrary to the Academy for Ads, which utilized multiple choice and true or false questions, Skillshop features multi-part and matching questions for a better, well-rounded experience enforcing users to retain qualitative information.

There are sub-topics within the campaign courses. For instance, take a look below for the structure of the Google Ads sub-topic, paths, and courses:

Topic Google Ads
Sub Topics

Google Ads Display

Google Ads – Measurement

Google Ads Search

Google Ads Video

Learning Paths on Google Ads Search

Google Ads Search

Google Ads Search Certification

Courses on Google Ads Search 

Grow your Business with Google Ads

Explore the Value of Google Search

Understand the Google Ads Auction

Deliver the Right Message with Text Ads

Make Ads Relevant with Search Ad Extensions

Increase Efficiency with Automated Bidding

Reach Valued Customers with Search Audiences

Boost Performance with Optimization Score

Additionally, Google now assigns a new diagnostic assessment. This is featured in each module, giving individuals the chance to assess where they stand and see what they need to practice more on before the certification test.

The new Skillshop platform is a great opportunity for those who work with Google Ads to learn more about the platform, whether it’s your intention to manage the platform on your own or employ an agency to manage it for you.

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