Mother’s Day will be here before you know it — do you have a media plan in place?
For businesses, Mother’s Day is an opportunity to connect with customers, build relationships and boost sales. In fact, it’s one of the biggest commercial holidays of the year! Many people don’t realize that Mother’s Day appeals not just to moms, but to all of the people in their lives. Here are a few tactics that will help you create a creative and effective Mother’s Day marketing strategy for your brand.
Mother’s Day Marketing Tips:
- Run a Contest – Everyone loves a giveaway! Run a Mother’s Day contest that gets your consumer base involved — and offers a prize to those who enter. Have your target audience share their favorite memory or photo on your social channels, create a promotion-specific hashtag, or encourage them to give their email address to enter to win a specific prize.
- Offer Sales and Specials – Sisters, brothers, daughters, husbands, grandchildren and friends will all be on the lookout for the perfect gift to give the moms in their lives. Offer a Mother’s Day specific special that targets this demographic.
- Run a PPC Campaign – Work with your digital marketing team to run a PPC campaign for your Mother’s Day products or specials. Don’t spend all of your ad dollars in the beginning though, there will be plenty of last minute holiday shoppers!
- Start Promoting Early On – Mother’s Day searches begin to climb in mid-March. If you haven’t started to think about your Mother’s Day strategy yet, be sure to put a plan into action sooner rather than later.
If you need help creating a Mother’s Day marketing strategy that drives ROI for your brand, do not hesitate to reach out to our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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