One of the most important concepts in digital marketing is that your business should always be where your target audience is. If your audience is C-level executives, ads on reputable financial or business-centric websites are going to yield more success than ads on a cooking blog or podcast, regardless of the number of visits those sites get. It’s for this reason that social media has become an indispensable tool for businesses of every size. After all, 84% of people with access to the internet use social media. Whoever your audience is, they’re on social media.
While social media seems ubiquitous, it’s still growing at an incredible rate. Since 2019, there’s been an increase of 9.2% of people using social media around the world. At this point, your business can’t afford to ignore the ripe social media environment.
Although social media marketing initially seems straightforward, it’s an incredibly sophisticated marketing discipline. It’s true that social media platforms make every effort to be accessible to everyone and are constantly making updates to accommodate all types of businesses, big or small. Still, if you want to eliminate inefficiencies and capitalize on the social media audience, it’s best to work with a social media marketing agency.
Whether your focus is on paid or organic social media, a social media marketing agency can elevate your marketing to another level by improving performance through optimization, consistency, and testing.
Benefit #1 – Structure
One of the most impactful ways a social media marketing agency can ensure that your ads are impactful is by setting up a proper campaign structure tailored to your business. The way that social media companies, Facebook specifically, spend budgets can be affected significantly by the way that campaigns are set up.
An agency also has expectations properly calibrated by experience to know how to split off a brand campaign and organize products or services so that a business can achieve its desired return-on-investment. A common miscalculation business owners make when structuring their own campaigns is that they either don’t narrow down campaigns enough or, alternatively, they split them up too finely. An agency is familiar with all of the ad types available and can structure your account in a way that takes full advantage.
Benefit #2 – Optimization
If your business already has a well-constructed account with a properly designed campaign structure, you may think the performance you’re seeing is as good as it gets and will continue indefinitely. Another benefit of working with a social media marketing agency is that they are constantly optimizing their campaigns.
Social media platforms are always offering new best practices, ad types, formats, and options for advertisers. Even for professional marketers, these new opportunities can be difficult to keep up with. Because social media marketing agencies generally work with a variety of different businesses, they are always finding new ways to optimize campaigns and improve performance.
Benefit #3 – Testing
In order to be as successful as possible, social media marketers always need to be testing. Whether it’s small tasks like adding captions to a video campaign or bigger projects like which creative best supports an awareness campaign, agencies are always testing ways to enhance campaigns. Conceiving of these tests, properly setting them up, tracking the results, and making adjustments can be a lot of work, and a social media marketing agency can help take some of the work off your plate.
Social media marketing agencies also provide the benefit of applying what’s learned from other clients’ tests to your business’s campaigns. Testing is an integral part of social media marketing success, and it’s easy for business owners to misunderstand results or neglect testing altogether. Testing out campaigns is necessary for business owners to acquire a greater understanding of their target audience and can orient their business and goals around them more.
Benefit #4 – Efficiency
Perhaps the most important benefit of working with social media marketing agencies is increased efficiency. Ultimately, every business owner wants to make more money.
In this day and age, social media advertising is a valuable tool to increase sales, but it is by no means guaranteed. Investment in high quality creative, attention to detail for every aspect of a campaign, and rigorous testing all do not guarantee success. Success is gained only by taking all of those elements and properly balancing them against the business’s budget and priorities.
Social media platforms are all too happy to let business owners waste their money chasing a positive return. Social media marketing experts know how to maximize a budget to accomplish a business’s goals because they understand the ins-and-outs of these social media platforms.
Trust the Experts
If you’re looking to help your business succeed in social media marketing, partnering with a full-service digital marketing agency is the best move you can make. By increasing efficiencies, improving performance, and optimizing campaigns, no valuable stone will be left unturned. Social media marketing professionals never run out of work to do, all of which contribute to the success of your business.