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How to Create Effective Seasonal Advertising

With the right execution, holiday marketing campaigns can be a goldmine. But seasonal advertising isn’t as simple as putting a winter snowflake or summer sun on your logo. During peak times like summer vacation and winter holidays, consumers are bombarded

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Personalization and Data Privacy: Striking the Right Balance

Personalization and Data Privacy: Striking the Right Balance At Bloom Ads, we’ve long understood the power of personalization in media strategy. Tailored content and targeted campaigns consistently outperform generic messaging. But as consumer awareness around data privacy grows, agencies like

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AI and Automation in Advertising: The Future is Now

       AI and Automation in Advertising: The Future is Now At Bloom Ads, we know that Artificial Intelligence (AI) is no longer a futuristic buzzword—it’s actively reshaping how the advertising industry operates today. From optimizing campaigns in real

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Crowded Convention Center

Event Sponsorship: Is It Worth the Investment?

When you run a business, it’s only a matter of time before someone approaches you to sponsor a conference, convention, festival, or another event. On paper, event sponsorships sound like an incredible opportunity. Hundreds or even thousands of people could

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Why Short-Form Video Is Dominating Modern Marketing

Scroll through any social media platform today, and one thing becomes clear: short-form video is everywhere. From TikTok to Instagram Reels to YouTube Shorts, audiences are consuming bite-sized video content more often and faster than ever before—and brands need to

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Chicken Salad Chick game day spread

Bloom Ads | Chicken Salad Chick | Case Study

The average American eats over 100 pounds of chicken each year. In the South, one of the most popular ways to prepare this poultry is chicken salad. In 2008, entrepreneur and mother of three, Stacy Brown, launched Chicken Salad Chick

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