A well thought out marketing campaign is one that includes video. Video has been on the rise and with social platforms and ads favoring videos more than ever, it’s a marketing tactic every business needs to consider. Though video might have been a costly expense in the past, with increased accessibility comes less expensive and more efficient ways to incorporate video into your marketing campaign. Why should you shift your focus to video marketing?
It Increases Engagement
When it comes to digital marketing, video is now. Video grabs attention and gets your message across in an easy to digest manner. The consumer is more likely to take notice of a video than click through and read an article. Because of this, videos lead to more comments, shares and interactions.If you are looking to build an audience and get to know their interests, video is the way to go!
A Message That Sticks
A video format is more natural to retain than the written form. Video should represent the message you are trying to get across while still enticing customers to want to learn more. By adding videos to your website, you are also increasing your chances of ranking on search engines, making your site rise above the rest.
Build An Emotional Connection
Video does what pages of content can’t always do — it evokes emotion. By putting faces, voices, and a story to your message, you are subconsciously impacting a consumer’s decision. Your brand will resonate with them down the line and will be more memorable than your competitors. Through a well thought out video, you can gain more consumers that lead to longtime customers.
Ready to switch up your marketing plan? Our team of professionals is here to help you create a diverse media plan that drives ROI. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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