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For a business,  social media can be an excellent way to increase your sales and customer base. But with so much competition out there —  how does one start?

Looking to reach a broad audience and gain brand recognition? Think outdoor advertisements!  An in your face form of advertising, a good outdoor ad can win you new customers and increase your ROI. So if you are looking to revamp your advertising plan — here is why outdoor advertising is still a “Yes!”: Customizable Placement. […]

Now is the time that you should be reviewing your Father’s Day Campaign. A well-strategized plan will engage your customers, gain you new ones, and increase your ROI. Follow these tips, and you’ll be sure to have an effective and unique campaign. Don’t Forget Your Brand Voice. A well planned Father’s Day campaign will engage […]

When it comes to advertising, radio ads are a great way to drive leads and revenue. Beyond FM Radio, there are now several online stations with broad audiences and more advertising space to choose from. So how you can find the best radio advertisements for your brand? Think of Your Target Audience. Every radio station […]

One of the best ways to establish your brand voice is through reviews. Whether positive, negative, or neutral all reviews add real value to your business, and if handled the right way, you’ll be sure to see an increase in sales and website traffic. So here is why online reviews are important for your brand: […]

Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z.  These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will […]

The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and reviews you can learn a lot about a consumer’s wants and needs — putting you […]

Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it —  which means it worked! Though an advertising campaign starts with an overall strategy, it should continually be changing, […]

No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start advertising, your first step should be to hire a Media Planning Agency. But you might […]