When you’re digging into the world of advertising your brand, you have a plethora of choices. Two tried-and-true options are mobile advertising and internet advertising. Each possesses its pros and cons, and the one you use will depend on your brand goals and target audience.
As a company, you want to advertise to your potential customers in a way that fits with your image and unique style. Before you can do this, however, it is vital to understand the different attributes of these two ad platforms. In this brief post, we’ll give you the facts about online ads, both mobile and internet, so you can decide which one is your best bet.
Internet vs. Mobile Advertising
So, what exactly is the difference between internet and mobile advertising? Let’s take a look.
Mobile Advertising
Mobile advertising encompasses ads displayed on mobile devices such as smartphones and tablets. These ads come in many forms, including banner ads, pop-ups, and video ads. They are often geared toward specific demographics or locations, making them a potent tool for reaching a targeted audience.
Internet Advertising
On the other hand, Internet advertising includes ads that appear on websites or social media platforms. These ads can also take several forms, including banner ads, pop-ups, and sponsored content. Internet ads are often tailored to the interests of an audience rather than location or demographics, meaning they are an excellent choice for advertising to a more diverse audience.
Choosing Between Mobile and Internet Ads
Both mobile and internet ads are great ways to get your brand’s name out there, but how do you choose between them? Consider the following factors.
To decide between mobile and internet advertising, you’ll want to consider your brand’s digital advertising strategy, including goals, target audience, and budget. For instance, if a brand targets a younger audience that spends much time on their mobile devices, mobile advertising may be a better choice. Conversely, internet advertising may be more effective if a brand aims to reach a broader audience and has a more significant budget.
Your Product or Service
Another consideration is the type of product or service being advertised. Some products work better with mobile advertising, such as mobile games or apps, while others may be better suited for internet advertising, such as home goods or furniture.
Testing
Ultimately, it’s a good idea to test mobile and internet advertising to see which performs better for your brand. To achieve this, you can do A/B testing, where different ads are shown to different audiences to determine which generates more clicks or conversions.
Format
In addition, you should consider the ad format you want to use. Video ads are becoming increasingly popular on both mobile and internet platforms. These ads can be highly engaging and can help brands tell their story or demonstrate their product in action.
Another popular ad format is native advertising, which involves placing ads that look like editorial content within a website or social media platform. These ads can be very effective, blending seamlessly with surrounding content and being less likely to be ignored or blocked by users.
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Whether you should use mobile advertising or internet advertising depends on your brand’s digital advertising strategy, target audience, and budget. Both options have advantages; the best approach is to test both to see which performs better for your specific product or service. Additionally, brands should consider which ad format to use, such as video ads or native advertising, to ensure their ads are engaging and effective.
Contact Bloom Ads today if you need a media plan or a team to help you develop your mobile and internet advertising strategy! We are a media agency with over 25 years of experience in building custom media plans for clients that bring measurable results.