Bloom Ads Blog

How to Select the Best Digital Marketing Agency

The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency, you can ensure that your business gets seen online. Digital marketing agencies can help grow your business by:...

A Beginner’s Guide to Media Planning and Buying

As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and...

How COVID-19 Changed Online Behavior & What It Means for Brands

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were...

Mid-roll vs. Pre-roll: What’s the Best Place for a Podcast Ad?

We talked in a previous blog about why you should think about investing in podcast advertising and what to consider when getting started. To recap, podcasting is an exciting new space offering a wealth of opportunities for advertisers to raise brand awareness and grow their networks. Once you’ve decided to...

The Do’s and Don’ts of Advertising During COVID

There’s no doubt that the coronavirus pandemic took its toll on the world of advertising almost immediately. Companies across industries had to make tough marketing and advertising calls in the second quarter of 2020, from reducing ad spend to pausing or postponing campaigns. Data from Statista show the following highlights...

How to Use Chatbots for Customer Service

Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these AI-powered “agents” help customers book appointments, change account details, track down packages, make purchases, and more....

Radio Advertising: Why More “Digital” Companies Should Consider the Channel

Nowadays, it’s not uncommon for a company to focus on digital marketing exclusively. Popular platforms like Google, Facebook, and Amazon have constructed an advertising ecosystem that allows marketers to target specific, highly valuable audiences relatively inexpensively. To these marketers, investing in traditional marketing might seem like a waste.  Traditional marketing,...

The Perks of Working with a Franchise Marketing Agency

In today’s complex landscape, there are countless opportunities for failure. Businesses can have great products, services, and awesome customer service and still fail to differentiate themselves from their competition. Consumer behaviors have changed significantly over the past several decades, and it’s getting harder and harder for franchise owners to manage...

What is Brand Response & How Is It Different From Brand Awareness?

When you’re just getting started with advertising, there’s a lot of terminology to wrap your head around. Since we know exactly how confusing it all can be, we’ve created our blog as a space to keep you informed. From “media buy” to “brand advertiser,” and everything in between, we’ve got...

The Benefits of Podcast Marketing (& Tips to Get Started)

Over the past few years, the popularity of podcasts has grown enormously. In 2019, there were approximately 88 million podcast listeners in the United States alone, and 61.1 million American families consider themselves to be “fans” of podcasts.  Podcast listening numbers have increased 42% globally since the start of the...

The Benefits of Using a Social Media Marketing Agency

One of the most important concepts in digital marketing is that your business should always be where your target audience is. If your audience is C-level executives, ads on reputable financial or business-centric websites are going to yield more success than ads on a cooking blog or podcast, regardless of...

Advertising During COVID-19: What the Stats Show Us

Globally, and throughout every aspect of daily life, the novel coronavirus COVID-19 has had a dramatic and tragic impact. As the coronavirus pandemic continues, there’s much uncertainty about the future of businesses of all sizes, from the largest movie theater chain to the smallest corner coffee shop. As large parts...

New Google Ads Skillshop Replaces Academy for Ads

The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training...

Creating a Successful Influencer Marketing Campaign

Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere”, businesses are increasingly using this...