Bloom Ads Blog
Mobile advertising describes all advertising efforts targeting consumers while they’re using their phones. While this includes SMS advertisements and push notifications, neither of those are particularly popular -- the former is outdated, and some users deem the latter invasive. So, in this blog, we’ll focus on what most people use...
Social media is how businesses engage with customers, demonstrate their values, and broaden awareness to new potential leads. However, moving the dial on social media in terms of followers and impressions can be a long, thankless trudge which is why a coordinated strategy is needed to spark activity and get...
Podcasts are an increasingly popular way for businesses to connect with their audience. One of the primary benefits of podcast marketing is that podcasts help position a business as a thought-leader in their niche, which ultimately drives leads and conversions. As such, podcast marketing should be a core element of...
Did you know that 85% of Americans own smartphones and that the mobile commerce market is worth almost $340 billion? If you’re not focusing on mobile, you’re living in the marketing slow-lane and missing out on valuable opportunities. A well-developed mobile marketing strategy can help companies better reach their core...
Over-the-top (OTT) streaming has revolutionized how people consume home entertainment content. With OTT TV, content is delivered through the internet, thus bypassing the traditional means by which TV entered the home. Though only really a “thing” for about a decade (Netflix first started streaming in...
The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream,...
We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no...
In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained...
As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of...
The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency, you can ensure that your business gets seen online. Digital marketing agencies can help grow your business by:...
As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and...
There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were...
We talked in a previous blog about why you should think about investing in podcast advertising and what to consider when getting started. To recap, podcasting is an exciting new space offering a wealth of opportunities for advertisers to raise brand awareness and grow their networks. Once you’ve decided to...
There’s no doubt that the coronavirus pandemic took its toll on the world of advertising almost immediately. Companies across industries had to make tough marketing and advertising calls in the second quarter of 2020, from reducing ad spend to pausing or postponing campaigns. Data from Statista show the following highlights...
Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these AI-powered “agents” help customers book appointments, change account details, track down packages, make purchases, and more....