Bloom Ads Blog
In our increasingly digital world, it’s important that businesses understand how to market to millennials. These tips will help you improve your marketing strategy to reach this new generation of customers. Tips for Marketing to Millennials: Take Advantage of Mobile Marketing – Phones are more than just a way to...
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere,” businesses are increasingly using this...
In a professional position, you always want to be as productive as possible. But we know that things happen and sometimes, the clock can strike 5 p.m. and you feel like you didn’t accomplish anything all day. When that happens, you may think you need to put in more hours...
Should My Brand Be Active On Pinterest? Pinterest has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Pinterest. Why...
When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level: Do Focus on...
The best digital marketing agency can provide a big boost to your business. Statistics show that 81% of retail shoppers conduct online research before buying. With help from an agency, you can ensure that your business gets seen online. Digital marketing agencies can help grow your business by: Identifying the...
Digital advertising is one of the best ways to reach a large audience, while still targeting individuals who are specifically interested in your brand. It’s easy to improve brand recognition, develop a relationship with your customers, and keep things transparent on digital platforms. That said, the digital world is always...
Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these AI-powered “agents” help customers book appointments, change account details, track down packages, make purchases, and more....
A strong social media presence is more important than ever before. They provide you with a direct way to engage your customers in real time. Here are a few of the benefits a strong social media presence can have for your business. How Social Media Affects Your Marketing Campaign: It...
Trying to choose between digital and television advertising? You might not have to. We live in a world where all of the information we may ever need is available at our fingertips. All we have to do is pull out our smartphone, laptop or tablet to get the information that...
Podcast advertising is a great way to reach and engage your target audience. Podcasts are a medium that is rapidly growing in popularity, and with good reason: they are easy to listen to, informative, and entertaining. Podcasts allow people to learn and connect with one another in a unique and...
[vc_row][vc_column][vc_column_text] Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Facebook is one of the foundational social media tools for promoting your brand and connecting with consumers to build a profitable network. However, it's not enough to have a presence on...
It seems like every day there’s a new short-form video trend popping up on social media. But what are they all about and why should you be using them in your marketing strategy? We’ve covered a lot of ground in our 20 years in the marketing industry, but we’re still...
Managing a franchise or multi-unit system requires a sound strategy, well-designed brand, effective franchisee and consumer communications. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership. Here are a few examples of how we’ve helped some of our clients leverage the franchise...
Most people look forward to summer because of beach trips, swimsuits, and watermelon slices. But when you’re a business, there’s another exciting part of summer that you can take advantage of — the colors! Don’t be afraid to use summer shades and colors in your branding to get into the...