
How Does the Media Planning and Buying Process Work?
A great media planning and buying process is essential for meeting your marketing targets and delivering great ROI. Here’s how it happens.
news & insights
A great media planning and buying process is essential for meeting your marketing targets and delivering great ROI. Here’s how it happens.
As social distancing and working and studying from home have become the new normal, 2022 has brought many changes to how people use social media. In recent blogs, we’ve
Over the last decade, the way we view TV and movies has drastically changed.
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
In our increasingly digital world, it’s important that businesses understand how to market to millennials. These tips will help you improve your marketing strategy to reach this new generation of
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being
You may think you need to put in more hours and stay later to get your work done — but that’s not always the case.
Pinterest has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Pinterest.
When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up
Digital advertising is one of the best ways to reach a large audience, while still targeting individuals who are specifically interested in your brand.
When designed well, customer service chatbots can help customers faster and better than live agents can. Here’s how.
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