When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to

A strong social media presence is more important than ever before. They provide you with a direct way to engage your customers in real time. Here are a few of the benefits a strong social media presence can have for

Podcast advertising is a great way to reach and engage your target audience. Podcasts are a medium that is rapidly growing in popularity, and with good reason: they are easy to listen to, informative, and entertaining. Podcasts allow people to

It seems like every day there’s a new short-form video trend popping up on social media. But what are they all about and why should you be using them in your marketing strategy? We’ve covered a lot of ground in

Managing a franchise or multi-unit system requires a sound strategy, well-designed brand, effective franchisee and consumer communications. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership. Here are a few examples of

Most people look forward to summer because of beach trips, swimsuits, and watermelon slices. But when you’re a business, there’s another exciting part of summer that you can take advantage of — the colors! Don’t be afraid to use summer

Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are