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Key Factors in 2016 Media Planning

The New Year is right around the corner.  As you look over your business plans for the upcoming year and consider what aspects of your marketing plans worked best, you’ll want to create a media plan that works for your

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How Will Video Impact Marketing in 2016?

Video advertising is more important than ever before.  As you finish crafting your 2016 media plan, don’t forget to include video! Keep these video marketing trends on your radar as you prepare your business for the New Year! 2016 Video

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Tips for Creating the Perfect 2016 Media Plan

Have you started working on your 2016 media plan? The end of the year is the perfect time to re-evaluate your brand’s advertising techniques and create goals for the upcoming year.  These tips will help you create the perfect media

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How to Create a Media Plan for Your YouTube Channel

Video content is essential to any marketing strategy.  It’s eye-catching, engaging, and it’s becoming an increasingly important aspect of your digital presence. Is your brand active on YouTube?  Here are a few tips to help you create the perfect YouTube

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Digital Advertising Tips for the Holidays

The holiday season is here!  Consumers are busy purchasing gifts for friends, family members, and loved ones.  How do you make your business stand out amongst the flood of advertising that takes place during the holidays?  Here are a few

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Content Marketing Trends to Look Out For

As you prepare for 2016, it is the perfect time to fine tune your marketing strategy. Continue with what proved successful, discontinue what did not produce an ROI and incorporate current trends. Here are a few content marketing trends you’ll

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Creating a Media Plan for Black Friday

Black Friday is just a little over a week away.  If you haven’t created a media plan for your business yet, now is the time!  No matter the size of your business, you should take advantage and create a marketing

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Why Retargeting Converts More Customers for Less

Have you ever noticed that after visiting a website, you’re more likely to continue to see their ads?  This isn’t a coincidence.  It’s called retargeting!  Retargeting is a way for businesses to target people who have previously engaged with their

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