news & insights
Streaming and smart TVs are changing the way people watch television – but what are the implications for TV advertising? We break down what you need to know about advertising on connected TVs.
Paid search – or paying for ads at the top of Google search engine results pages (SERPs) – is a big, important investment for many companies. Here’s how to make it work for you.
It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips.
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement.
The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far.
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are.
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that.
Consumer habits change during the summer, but that doesn’t mean your marketing can’t change too. Learn some quick summer advertising ideas with Bloom Ads.
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